Navigating the AI Brand Dilemma:
A comprehensive guide to consumer expectations, anxieties and brand distrust in a new era of AI
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We invite you to explore the fascinating world of consumer understanding and sentiment surrounding AI. Together, let's unlock the insights that will shape the future of advertising in this new era.
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The Evolution & Adoption Of AI
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Shifting Consumer Expectations & The Brand Dilemma
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The Factors Of Trust & Brand Imperatives
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A Closer Look At The Nuances By Category
OUR MISSION
In today's bustling tech landscape, one topic is loudest: AI.
As advertising leaders, it's our responsibility to pioneer this new frontier and embrace its possibilities as early-adopters.
In the industry race to harness AI’s promise of efficiency and innovation, we risk losing sight of the most crucial perspective: that of the consumer.
FINDINGS
Key Factors for Trust in AI
Understanding
Security
Transparency
Overall, I have more concerns than excitements [about the future of AI]. I'm very concerned about job displacement, disinformation and voter manipulation.”
INSIGHT
Brands Are Caught In An AI Dilemma
Consumers Expect Better Brand Experiences With Advanced Tech
But Consumers Feel Concerned About Brand AI Use
